Just as references from family and friends are the most reliable form of promotion, high quality authority backlinks are similarly reliable references. Google believes a link from a site to your own is a vote for your page’s quality. The more authority a site has, the more influence it has over Google. This can translate into many things, such as being listed higher on Google search results, or appearing in search engine results for particular keywords. It can also mean a boost in website traffic.
A lot of links reclamation experts will tell you that you don’t need to worry about these links at all. In fact, they say that you should ignore them completely. Google uses internal algorithms to determine which sites are valuable, and where they should be added to the search engine index. Those sites do not end up on your pages, so you don’t have to worry about losing any sort of ranking advantage because of backlinks from these sites.
This sounds like a noble reason, but many link reclamation specialists (especially those that deal with niche niches) recommend another approach to keyword research. Instead of focusing just on backlinks from trusted sites, why not go after the broken links as well? This can have an equally effectual effect on Google’s ranking algorithms.
The most common way of doing this is through contextual link building. What exactly is contextual link building? When webmasters build backlinks within a post or article with a relevant link to their site, they create a contextual link from the source page to their site. Contextual links are important for two reasons. First, Google gives much weight to content that comes from popular article directories, and also, contextually targeting a certain keyword within an article (such as a brand, a product or a service) helps to ensure that your SEO efforts target the correct audience.
So how do you know what is contextual link building? One way is to look for back links within posts or articles that come from popular article directories. There is usually a little icon or symbol at the bottom of the resource box (often named “Digg This”). Click on it will take you to a site where you can see all of the backlinks from every directory that the article has been submitted to. Look at all of the backlinks, even the broken ones, and evaluate them from the highest authority to least authority.
You want to look at these backlinks in conjunction with the rest of your backlinks. If you have several high quality, authoritative backlinks coming from very high-ranking directories, you can benefit from them by focusing on them. For example, if you have three high authority backlinks coming from the same four high ranking directories, you want to concentrate on all of them. Focus on getting the maximum number of links (i.e., as many as you can) for your specific topic and website theme. The higher the page rank of the links, the more you benefit from the contextual link benefits.
It’s important to remember that you don’t have to worry about “diverting” your backlink strategy or focus entirely on quality content. However, when you choose to divert from quality content to attract backlinks from low-quality websites or even broken links, you have to make sure that you do it in a way that makes sense for both the site owner and the link builder. The site owner wants to build inbound links to his site that come from websites with high Google page ranks and he also wants to receive some benefit for diverting his traffic to these sites in the form of inbound links (i.e., increased site traffic and eventual sales).
One way to create authority backlink building through content is to give credible praise of another website’s products, services, ideas, etc. When done correctly, this will encourage both parties to share the content on their sites and this will result in at least one backing coming from the person who wrote the testimonial. These testimonials need to be both sincere and legitimate. For example, a person could post a review of a certain weight loss pill only to find out the pill didn’t work and has since then given the company bad reviews, in which case he wouldn’t want to refer anyone to the company.